Hotel Program Marketing Kit

Clients
Amex GBT Ovation & Amex GBT Lawyers Travel, Preferred Hotel Partners Program

Required Skills
Adobe Photoshop, Adobe Illustrator, Adobe InDesign, photo editing, layout, typography, illustration

Project Overview
The Preferred Hotel Partners Program (PHPP) 2023, is a highly curated, invitation-only initiative designed to promote exceptional hotels to an elite audience of business travelers. The program offers a strategic platform for domestic and international properties to gain increased visibility and bookings through exclusive access to over 700 premier corporate clients in finance, law, and professional services.

The purpose of this Marketing Kit is to provide prospective hotel partners with a clear, comprehensive understanding of the program’s benefits, requirements, and tiered marketing opportunities. It serves as both an informational guide and a persuasive tool, helping properties evaluate the value of participation and select the most suitable package to maximize their exposure within Ovation’s premium travel network.

Design Rationale
The visual design of the PHPP Marketing Kit 2023 is intentionally clean and sophisticated, reflecting the prestige of Ovation Travel Group and its elite hotel partners. High-resolution imagery of luxury properties, a refined color palette, and generous white space create a premium aesthetic that appeals to high-level hospitality decision-makers.

The layout is structured for clarity and quick comprehension, using modular content blocks, bold headers, and visual cues to guide readers through timelines, deliverables, and pricing. Strategic placement of property photography alongside key messages creates visual interest and showcases the type of hotel that aligns with the program’s caliber.