The Westland Corporation Identity Design
The Westland Corporation
Brainstorming and idea generation, 2D design, layout, typography, illustration, print production, digital design
The Westland Corporation is a grain brokerage firm that is agriculturally driven. The company's main focus is to work hard in order to bring clients together in a profitable way.
For the identity, The Westland Corporation was looking to illustrate how they bring people together through buying, selling and trade. This is where the intertwined and connected circles come from. The circles are also used to symbolize trust and alliance. The colour green is used to represent the agricultural side of the business as well as to portray wealth and growth.