StartWrite Identity Design
Startwrite Editing, Indexing and Communications
Brainstorming and idea generation, 2D design, layout, typography, print production, digital design, web design, Wordpress
Started in 2013 by established Book Editor, Copywriter, and Indexer, Britanie Wilson, StartWrite specializes in a variety of communications and media-related services backed by diverse experience and modern industry qualifications. Offering high-quality assistance in everything from Web copy to print brochures to full-length book projects, StartWrite delivers convenient, personable service and industry competitive rates all in one convenient spot.
From a design perspective, StartWrite was looking for something friendly yet sophisticated. Conceptually, the identity needed to be fresh and professional but also intimate enough that the client felt comfortable. Tones of grey and teal and lowercase typography are used to soften the identity, while crisp edges and a sans-serif typeface still communicate a polished look. Teal, as a colour, is known to represent open communication and clarity of thought, while grey is a solid and stable colour that creates a sense of calm.