O'ow Ate Publication
Bruce Power, Aboriginal Affairs
Brainstorming and idea generation, 2D design, layout, typography, illustration, print production, digital design
Taken from the Ojibwe language, O’ow Ate means "finding our way, a path forward," and is a fitting title for the Bruce Power publication that focuses on the company's Aboriginal Relations program.
The publication features hand-drawn illustrations of foliage that can be found throughout North America. The cover, in particular, features an Eastern White Cedar tree branch. The branch has traditional medicinal, spiritual, and practical uses in the Aboriginal community. It serves as a visual and metaphorical pillar, showing strength and resilience. In order to show sensitivity to different aboriginal communities, items from Earth's natural environment were used, as they were best suited to the needs of this publication.