Bruce Power Visitors' Centre Bus Tour Pass

Bruce Power Visitors' Centre

Required Skills
2D design, layout, image sourcing, typography, print production and finishing

Project Overview
During the summer months, the Bruce Power Visitors' Centre offers site bus tours to the public to provide information on the important role of nuclear power in Ontario.

Design Rationale
In order to take a tour, each rider must be wearing one of the bus tour boarding passes. For security reasons, the pass includes the rider's name and pass number. However, once the name tag is removed from its plastic holder, it unfolds to offer much more information about the Bruce Power site. This fold-out interior includes a map of all buildings and roads, a list of wildlife species that can be found on-site and many interesting facts about the nuclear industry. Once the rider is finished with the tour, they are given the pass to take home as a souvenir.